In the gaming industry, precise tracking and accurate attribution are essential, not optional. Yet too many companies struggle with inaccurate data, incomplete integrations and wasted expenditure.
We operate differently. Our model is built like a managed service provider, working alongside you to ensure that every part of your tracking, telemetry and reporting ecosystem is set up to perform at its best. Here’s how we surpass what pure SaaS solutions can offer.
- We don’t just give you tools
Unlike SaaS solutions, we take a white-glove approach. From telemetry integration and attribution pipeline setup to ad operation tracking, tagging and measurement, we assist every step of the way. Our proven framework ensures your implementation is done right the first time – because a great tool is only as good as its setup.
- Enterprise-grade cloud infrastructure, without the price tag
Think of our solution as an enterprise on-premises deployment, but in a fully scalable, auto-managed cloud environment. We don’t just deploy an attribution suite — we set up your entire datalake. Many other providers charge premium licence fees for similar ‘on-premises-like’ setups. With us, it’s included.
- Telemetry that works
If you don’t already have a telemetry pipeline, we’ll set one up and log every important data point. If you already have one, we’ll audit it to ensure it can send webhooks with the exact parameters required for accurate attribution. It’s not just about data collection; it’s about future-proofing your analytics.
- Landing page + Steam = unified tracking.
We integrate your landing page into the full measurement stack, including: GA4, cookie consent, conversion rate optimisation and media platform pixels. We then connect your landing page directly to Steam via our custom JavaScript, ensuring that every visitor who clicks through is tagged. All organic, referral and paid traffic flows into a single, measurable funnel — down to post-install events.
- Data That’s Actually Actionable
We believe that reporting should inform decision-making, not just tick boxes. That’s why we provide over 100 charts and tables right from the outset, covering brand health, audience insights, wishlist modelling, awareness tracking and much more. You can download or export the data, or connect your BI tool directly to our raw datalake. If you want a custom chart or metric, just ask – we’ll build it.
Why Accuracy Matters
Our integration with both GA4 and Steamworks allows us to track a wider range of events with greater precision than standard attribution tools. We automatically configure install and post-install postbacks, and apply ready-made naming conventions to keep your campaigns, ad sets and links organised.
The bottom line:
Selecting an analytics and attribution partner is about more than just choosing a dashboard; it’s about ensuring that every component of your measurement ecosystem works seamlessly together. While most tools simply hand over the reins, we’re playing co-op, from setup to optimisation.
If you’re looking for an attribution and telemetry solution built for the complexities of modern gaming that can be implemented without compromise, let’s talk!