The Marketing Intelligence Platform for Games
Full-funnel analytics from awareness to retention — across every channel, storefront, and campaign.
or watch the guided tour below
Urban Brawl
Wishlist Insights
Acquisition
Media
Website
Game Data
Brand
Comparison
Wishlists
224.5K
+20.7%
CPWL
$11.90
-18.2%
Web Conv.
6.0%
+1.2pp
Impressions
182.6M
+15%
CTR
1.03%
+0.12pp
| Creative | Impressions | CTR | CPI | Installs |
|---|---|---|---|---|
| Gameplay Montage 16:9 | 42.1M | 1.8% | $2.10 | 6,240 |
| Boss Fight Vertical | 28.4M | 2.4% | $1.74 | 4,890 |
| Review Quote Carousel | 18.7M | 0.9% | $3.20 | 1,640 |
| Steam Sale Banner | 15.2M | 1.2% | $2.85 | 2,310 |
| UGC Reaction Clip | 12.8M | 3.1% | $1.42 | 3,780 |
Who It's For
Publishers
Manage multiple titles in one tool with a consistent approach to data, attribution, and reporting — so every game gets the same rigorous analysis.
- One platform, same methodology across all your games
- Per-title attribution across all storefronts
- Team-level access controls and sharing
Indie Studios
Maximize every marketing dollar with clear attribution. Know exactly which campaigns drive wishlists and sales so you can focus your limited budget where it matters.
- Self-serve setup — no analytics team required
- Brand health and sentiment tracking out of the box
- Full wishlist-to-install funnel visibility
Agencies
Prove campaign ROI to your clients with clear, data-backed dashboards. Real-time results replace manual end-of-month spreadsheets.
- Share live dashboards with clients directly
- Multi-client management from a single account
- Consistent attribution methodology across engagements
What TRACKS Answers
What's actually driving my wishlists & installs?
TRACKS attributes every install and wishlist back to its source — whether that's a paid campaign, a Steam sale event, influencer coverage, or pure organic discovery.
Where should I spend my next dollar?
Real-time ROAS and CPI by channel, campaign, and creative let you shift budget toward what's working — or confirm that organic growth means you can hold off on spending.
How do organic and paid channels interact?
See how a Reddit post lifts Steam wishlists, how press coverage drives installs, and whether paid spend is adding incremental value or just cannibalizing organic traffic.
What's working on Steam, EGS, PlayStation, Xbox, Nintendo?
Compare installs, wishlists, and retention broken down by platform — track Steam Next Fest spikes, seasonal sale performance, and organic storefront trends.
How do I report on performance to stakeholders?
Automated dashboards with install trends, retention curves, and wishlist growth you can share with leadership or publishing partners — for organic and paid campaigns.
Is my game trending in the right direction?
Live monitoring of installs, wishlists, and player retention — catch drops early whether you're running campaigns or relying on organic momentum.
Explore Key Areas
Dive into the details — learn how our platform connects your data, how attribution actually works, and find answers to common questions.
Built for Peace of Mind
Privacy-First
GDPR and CCPA compliant by design. No cookies, no fingerprinting, no PII stored. Right-to-forget API included.
Enterprise Infrastructure
BigQuery datalake, auto-managed cloud infrastructure. On-premise deployment available for all clients.
No SDK Required
API-based integration with zero client-side code. No impact on game performance or player experience.
What Our Partners Say
For media buying in video games, attribution is non-negotiable, and TRACKS is one of the very few tools that actually delivers at scale across PC and console.
Pierre Chetreff
Not A Shark Company
Probably one of the most comprehensive attribution solutions I've seen in a long time.
Andrew Pappas
RenGen Marketing
Ready to level up your marketing?
See how TRACKS can transform your game's marketing performance.