Marketing Intelligence. Built for Games.
Based in Berlin, Second Stage helps game studios and publishers make smarter marketing decisions with data they can trust.
Born from the Industry We Serve
Second Stage was founded by a team with over 75 years of combined experience in games and media — from major publishers like Capcom and Codemasters to global agencies like Starcom and Publicis.
We've supported series like Resident Evil and Total War, worked with indie studios and game festivals, and seen firsthand how difficult it is to measure game marketing effectively. Traditional analytics tools weren't built for the way players discover games — through ads, influencers, storefronts, and word of mouth.
So we built something better. Our flagship platform, TRACKS, gives studios full-funnel visibility across every channel and storefront — from the first ad impression to long-term player retention. Beyond TRACKS, we're building a suite of platforms and tools — including Gateway for market research and competitive intelligence, and ReadySet.gg for high-converting game landing pages — all designed to help market games of all sizes. Today we support publishers and developers around the world, from our home in Berlin with a team spread across the globe.
Co-Funded by the European Union
Our Values
Built by Gamers
From Yoshi's Island and Day of the Tentacle to modern AAA releases — our shared passion for games is the driving force behind everything we build.
Data You Can Trust
We believe marketing decisions should be grounded in reliable data. No guesswork, no vanity metrics — just actionable insights across every channel.
Stronger Together
We work closely with agencies, brands, and industry partners across strategy, advertising, and development. Collaboration is how we create the most impact.
Privacy by Design
GDPR compliance is at the core of everything we build. As an EU-funded company, we hold ourselves to the highest standards of data protection and player privacy.
Meet the Second Stage Squad
Deep, cross-disciplinary understanding of both sides of the ecosystem — game development and marketing.
Matthias Mirlach
Product & Strategy
Over 20 years in gaming marketing, from indie titles to AAA blockbusters. If it's a game, he's game.
Fav game: Resident Evil 1
Egemen Arslan
Operations & BI
Blends creativity with data, optimizing media strategies and building high-performing teams.
Fav game: Diablo II
Christian Szymanski
Finance & Operations
Two decades in the gaming industry, passionate about data-driven solutions to strengthen gaming brands.
Fav game: Civilization IV
Gabriela Leopard
Operations & BI
Excels in performance marketing, media strategy, and programmatic advertising.
Fav game: Gran Turismo
Baris Putun
Data & Technology
Leads Ad Ops and Data Analytics, specializing in data science, marketing research, and tracking frameworks.
Fav game: Dragon Age: Origins
Russell Dorosh
Data & AI
Data analyst and data scientist turned LLM engineer, bridging analytics and artificial intelligence.
Fav game: Hades
Industry Partners
