Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more…
Matthias Mirlach2 min readWhy Are Always on Marketing Campaigns a Better Option
In the world of game marketing, many studios and publishers still treat paid media like a light switch; turning campaigns on and off in short bursts around key…
Matthias Mirlach2 min readHow TRACKS Leads Up To 30% Better ROI in Gaming
In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a…
Egemen Arslan3 min readWhy Hybrid Cloud Is the Smartest Way to Run Game Attribution in a Privacy-First World
As data privacy regulations tighten and expectations for transparency grow, game studios are under increasing pressure to ensure full compliance with…
Matthias Mirlach2 min readThe Best Landing Page for Game Marketing: Website or Storefront?
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website…
Egemen Arslan3 min readHow to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while…
Christian Szymanski2 min readHow to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media…
Matthias Mirlach3 min readIncrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But…
Egemen Arslan2 min readGame Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise,…
Christian Szymanski3 min readWant to stay in the loop?
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