Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
Why Are Video Game Publishers Leaving Up To 40% ROI on the Table ?
Most video game marketing teams are flying blind. They’re pulling data from five different dashboards, trying to reconcile numbers that don’t match, and making…
Egemen Arslan5 min readFrom Buzz to Business Impact: Share of Voice Intelligence in TRACKS
In today’s PC and console market, success is not only defined by installs and revenue. Visibility matters. Attention matters. Competitive positioning matters.…
Matthias Mirlach2 min readIntroducing Player Lifecycle in TRACKS: Connecting Attribution to Retention, Churn and Reactivation
Understanding where installs come from is only the first step in modern PC and console game marketing. The real question publishers and performance marketers…
Christian Szymanski2 min readFrom €13 to €2 CPI: Understanding Attribution Velocity in PC/Console Marketing
Imagine launching a new PC or console game and seeing a Cost Per Install (CPI) of €13–€14 on day one of your initial marketing push across platforms like…
Egemen Arslan2 min readStart Tracking Wishlists and Sales in Days — not Weeks
The disconnect between marketing investment and storefront results has been a primary frustration for PC and console publishers for years. While mobile…
Matthias Mirlach2 min readEarly Signals, Better Launches: Wishlist Attribution Explained
For PC and console publishers, the pre-launch phase is no longer a soft warm-up. It is a measurable, high-impact stage that determines how efficiently a title…
Egemen Arslan2 min readFrom Black Box to Clarity: Measuring Wishlists by Marketing Activity with TRACKS
For game publishers and marketers, few signals are as valuable before launch as wishlists. They represent intent, anticipation, and potential future revenue.…
Egemen Arslan2 min readTRACKS: A Smarter Way to Build Your Attribution and Telemetry Stack
In the gaming industry, precise tracking and accurate attribution are essential, not optional. Yet too many companies struggle with inaccurate data, incomplete…
Matthias Mirlach2 min readTracking the True Value of Community, Influencer, and Organic Efforts
At Second Stage, we continue to evolve TRACKS to meet the real needs of game publishers, studios, and agencies. While TRACKS has always been a powerful…
Egemen Arslan1 min readWant to stay in the loop?
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