Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
How to Predict Steam Wishlists Before You Launch Your Game?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on…
Matthias Mirlach2 min readThe Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point…
Christian Szymanski3 min readThe Hidden Power of Awareness in Video Game Marketing
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to…
Egemen Arslan4 min readThe Hidden Science Behind Cross-Platform Attribution in Game Marketing
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex.…
Egemen Arslan5 min readThe Ultimate Game-Changer: Why Advanced Attribution Matters
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition.…
Egemen Arslan4 min readThe Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and…
Egemen Arslan4 min readThe Ultimate Guide to Marketing Attribution for Gaming Studios
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to…
Egemen Arslan8 min readWhy Brand Health Is The Silent Growth Engine For PC And Console Games
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more…
Egemen Arslan4 min readThe Hidden Cost Of Poor Attribution: How Gaming Studios Can Stop Wasting Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every…
Egemen Arslan5 min readWant to stay in the loop?
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