Every Marketing Data Endpoint. One Dashboard.
Ad accounts, landing pages, Steamworks, social platforms — TRACKS connects every data source into one single-source-of-truth environment. Fully managed. Live in days.
The TRACKS Integration Universe
Ad Accounts
Web & Links
Social & Brand
Game
TRACKS
Single source of truth
+ additional insights
All Major Ad Accounts, Connected
Total Spend
$34,230
+12%Avg. CPI
$2.41
-8%Installs
14,207
+23%ROAS
3.8x
+15%
Google Ads$12,430$2.144.2x
Meta Ads$9,870$1.875.1x
TikTok Ads$6,210$2.633.4x
Reddit Ads$3,540$3.012.8x
X Ads$2,180$3.442.1xGoogle AdsMeta AdsTikTok AdsX AdsReddit Ads
DV360Grant TRACKS service-account access to your ad platforms and we handle the rest. Spend, impressions, clicks, and creative data flow in — conversion postbacks flow back. A closed loop that makes every campaign smarter.
Plus more via custom tracking links and data imports.
Your Web Touchpoints, Fully Connected
TRACKS instruments your landing page with a lightweight API snippet and generates branded tracking links for every channel — connecting ad clicks, web visits, and storefront conversions into a single attribution chain. No cookies, fully privacy-compliant.
TRACKS API
Lightweight first-party snippet deployed via Google Tag Manager. Captures UTM parameters, referrers, and attribution sessions on your landing page.
Google Analytics 4
Session and visit source data, user consent, multi-channel funnels, and web conversion events — integrated directly into the TRACKS pipeline.
Click-Through Capture
When a visitor clicks through to Steam or another storefront, TRACKS captures the attribution session for install matching.
Influencer Links
Branded short links for content creators and streamers. Track every click, visit, and install by creator, platform, and content type.
Media Buy Links
Custom tracking links with publisher macros for direct buys on gaming sites like IGN, GameSpot, and others. Cost import for full ROI reporting.
Organic & PR Links
Track owned and earned media — blog posts, social content, PR coverage, trailers. Each link can point to a different destination.
Steamworks Integration
Wishlists (7d)
12,847
+18%Installs (7d)
3,412
+31%Conversion Rate
26.5%
+4.2ppDaily Wishlists (12d)
Steam is the dominant PC storefront, and TRACKS has the deepest integration available. We connect directly to the Steamworks API to pull marketing traffic data, wishlist insights, and player metrics that most analytics tools simply can't access.
Marketing Traffic
UTM analytics and traffic breakdown — see which campaigns drive Steam page visits.
Wishlist Insights
Track additions, conversions, and velocity. See which campaigns build demand.
Install Attribution
Match installs back to campaigns. Deterministic + probabilistic matching.
Player Metrics
Active players, sentiment, and review insights — all in one place.
Social Listening & Share of Voice
Sentiment
Share of Voice
Total Mentions
8,429
YouTube
2,310
TikTok
3,847
X / Reddit
2,272
TRACKS integrates with all major social and content platforms to monitor brand health, sentiment, mentions, and share of voice — giving you the full picture of how your game is perceived across the internet and versus competitive titles, not just how your ads perform.
YouTubeTikTokX (Twitter)
TwitchRedditEvery Stage. Every Metric. One Platform.
TRACKS covers your entire marketing lifecycle — not just attribution.
Awareness
Reach the right players before they know your game exists.
Key Metrics
Engagement
Turn attention into action across every channel.
Key Metrics
Wishlists & Intent
Measure demand signals that predict launch success.
Key Metrics
Installs & Attribution
Attribute every install across PC and console.
Key Metrics
Retention & Lifecycle
Understand which campaigns drive long-term players.
Key Metrics
Fully Managed — Live in Days, Not Months
You don't need to wire up any of this yourself. TRACKS is a fully managed service — our team handles the entire integration, from connecting your ad accounts and storefronts to deploying the landing page snippet and configuring your dashboards. Most clients are fully live within days.
We Handle Setup
Our team connects every data source, configures postbacks, and sets up your tracking links
Single Source of Truth
Every marketing data endpoint — ads, web, storefronts, social — unified in one dashboard environment
Ad Ops Guidance
We provide naming conventions, UTM templates, and an Ad Ops Helper to standardize your campaigns
Ready to connect everything?
Let's talk about integrating your marketing stack into TRACKS.